Email Broadcasting Specifications
What we need from you
• HTML email file
• Subject line (Your Company: Your Message)
• Up to 5 seed email addresses
• Final sign-off after proof
Build Requirements
Layout
• Use tables Required • 600px width recommended • Avoid using colspanImages
• Hosted or supplied • Use absolute URLs • Include alt textStyling
• Inline CSS only • No external stylesheetsAvoid
• No Background images • No JavaScript • No Complex CSS • No max-width/min-width CSSNote: Free e-mail templates are available from Campaign Monitor (don’t sign up unless you wish to) and MailChimp. These platforms are not affiliated with us but are a good source if you would benefit from using a template. There are many others you can use.
Best Practice
Subject Lines
• Under 60 characters if possible
• Avoid ALL CAPS
Content
• Short and scannable
• Call to action near the top
• Use anchor links if email is long
Images vs Text
• Maintain balance • Don’t rely on imagesLinks
• Use multiple calls to action
• Include text links too
Mobile Tips
• Single column layout
• Clear messaging
• One strong CTA
• Body text min 16pt, headings 22pt
• 1–3 key images
Don’t forget: We’ll send a proof before deployment, and nothing goes out without your approval.